TRADITIONAL RADIO BROADCASTING AS A FACTOR IN ELECTORATES’ VOTING PATTERN IN OSUN GUBERNATORIAL ELECTION

Abstract

The suppleness, pliability and flexibility of radio makes it a unique tool in reaching diverse audience including those in rural area on socio-economy and political matters. It is on this notion that this examines the Traditional Radio Broadcasting as a Factor in Electorates’ Voting Pattern in Osun Gubernatorial Election, using Osun State Broadcasting Corporation (OSBC) as case study. Mass media especially Osbc radio provides avenue for the citizens to get information about political activities, on a programme titled “political update” it did educate and sensitize masses on various activities such as voter’s card registration, how to handle voter’s card, what to wear during election, how to participate in political rally and campaign, to the activities on election day, coverage of election results, coverage of post-election activities like violence and tribunal, there should be more radio to serve different taste and language and radio should be free from few influential politicians to avoid turning the media into tools of propaganda.