INFLUENCE OF COMPETITIVE INTELLIGENCE ON SUSTAINABILITY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN NIGERIA

Edwin Chukwuaguzie Elujekwute (PhD), Faiza Bashir Umar, Jane Ogoma Aja (PhD), Ibrahim Umaru Danburam (PhD)

Abstract


This paper examined the influence of competitive intelligence on sustainability of small and Medium Enterprises (SMEs) in Nigeria. As Nigeria marketing environment is enmeshed in escalating competition arising from the effects of globalization and other marketing dynamics among others. The paper examined the concept of competitive intelligence, Sustainability of small and Medium Enterprises in Nigeria, the effect of competitive intelligence on the sustainability of small and medium enterprises in Nigeria. Conclusion were made and the study recommended among others that to stem the sustainability of the competitive in the market, Small and Medium Enterprises (SMEs) should study the consumer’s needs and wants by developing innovate products capable of providing them with value and satisfying benefits rather than those offered by the competitors. Also, that the SMEs should take holistic assessment of the competitive intelligence strategies in the environment and develop different and unique design to earn them a competitive edge over and above competitors.


Keywords


Influence, Competitive Intelligence, SMEs, Sustainability, Nigeria

Full Text:

PDF

References


Akingunola, R.O. (2011). Small and medium scale enterprises and economic growth in Nigeria: Pakistan Journal of Business and Economic Review, 2(1) 77-97.

Guarda, T., Santos, M., Pinto, F., Augusto, M. & Silva, C. (2013). Business intelligence as a competitive advantage for SMEs. International Journal of Trade, Economic and Finance, 4(4) 187-198.

Igbaekemen, G.O.(2014). Marketing intelligence as a strategic tool for competitive edge. British Journal of Marketing Studies, 2(5) 17-34.

Lubica, S., Martina, R. & Katarina, M. (2015). The impact of competitive intelligence on sustainable growth of the enterprise. Proedria Economics and Finance, 1(12), 209-214.

Marko, K. (2009). Creating and sustaining successful business ecosystems. Master’s Thesis Helsinki School of Economics (HSE), Department of Business and Technology, Poland.

Moneme, C.P., Nzewi, H.N. &Mgbemena, I.C. (2017). Competitive intelligence and product development in firms in Anambra State of Nigeria. International Journal of Scientific and Research Publication, 7(4) 2250-3153.

Muthama, T.M. & Karaji, N. (2012). Influence of competitive intelligence on profitability of mobile telecommunication companies. Kenya International Journal of Innovative Research and Development, 1(11) 201-223.

Nduka, K.O., Ezem, M.I. &Ngboawaji, D.N. (2020). Competitive intelligence and entrepreneurship survival in emerging economies: A review of Benin City, Edo State, Nigeria. International Journal of Trade and Commerce, 9(2) 245-268.

Nenzhelek, T.E. (2014). Effect of competitive intelligence in small and medium-sized enterprises. International Journal of Business and Social Science, 16(8) 28-34.

Ngboawaji, D.N., & Nduka, K.O. (2021). Competitieve intelligence and resilience of small and medium Enterprises (SMEs) in developing economies: The case of Benin City, Nigeria JEAM, 20(2), 112-133/

Oladdemiji, M. S., Eze, B.U. & Akanni, K. A. (2017). Effect of competitive intelligence on competitive advantage on micro small and medium enterprises in Nigeria. Lapai International Journal of Management and Social Sciences, 9(2) 179-193.

Poblano-Ojinaga, E.R. (2019). Effect of competitive intelligence on innovation capability: An exploratory study in Mexican companies. Journal of Intelligence Studies in Business, 9(3) 220-235.

Sanusi, J.O. (2003). Overview of government efforts in the development of SME and the development of small and medium industries and equity investment scheme (SMIEIS). A paper presented at the national summit on SMIEIS organized by Bank’s Committee and Lagos Chamber of Commerce and Industry (LCCI) Lagos, June 10-1-20. Retrieved form www.cenbank.

Sara, K. & Firdaous, G. (2017). Competitive intelligence in SMEs: Turning risk into value. International Journal of Innovation and Applied Studies, 19(3) 519-525.

Tariga, K.I.A. &Thabert, B. (2013). The relationship between business intelligence capabilities and business outcomes of small and medium sized enterprises. The moderating role of competitive intelligence. Journal of System and Management Sciences, 13(4) 535-550.

Trong, T.L. (2013). Competitive intelligence and other levers of brand performance. Journal of Strategic Marketing, 21(3) 217-239.

Ukairo, A.K., Igwesi, C.G. & Ijeh, M.C. (2021). Effect of succession management on sustainability of small and medium scale enterprises (SMEs) in South East Nigeria. European Journal of Management and Marketing Studies, 6(3) 123-137.

Yap, C.S. & Rashid, Z.A. (2011). Acquisition and strategic use of competitive intelligence. Malaysian Journal of Library and Information Science, 16(1) 125-136.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Edwin Chukwuaguzie Elujekwute (PhD), Faiza Bashir Umar, Jane Ogoma Aja (PhD), Ibrahim Umaru Danburam (PhD)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

 

 

 

 

 

 

 

 

 ISSN (Print):   2695-2319

ISSN (Online): 2695-2327

 

 

   

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.