Bernice O. Sanuai, Morenikeji Chukwufumnaya Okoji, Ademola Adesoji, Enoch Aduragbemi Odesola


Social media platforms wield significant influence over public perception, consumer behavior, and strategic decisions in Nigeria's evolving business landscape. This seminar paper delved into the multifaceted relationship between social media, entrepreneurship, and corporate social responsibility (CSR) in Nigeria, drawing insights from relevant literature and empirical studies and highlighting the ways in which social media coverage and portrayal affect entrepreneurial endeavors and CSR initiatives. Stakeholder theory was the theoretical underpinning upon which the study was premised. Findings revealed that social media entrepreneurship is a new phenomenon that has changed how the business environment operates, as businesses gain access to resources and online exposure that were otherwise limited with mainstream media. Social media provides greater access to different audiences, increased patronage, improved customer service, improved products and services, job creation and adoption of favourable pricing practice. Furthermore, social media coverage of Corporate Social Responsibility initiatives can enhance corporate reputation, build consumer trust, and contribute to brand differentiation in competitive markets. The study concludes that social media holds profound implications for entrepreneurship and corporate social responsibility for organization who harnesses it for the impacts it provide. Therefore, the study recommends that business owners and marketers should register their presence on social media which also works as a communication and marketing tool which significantly grows their businesses and their corporate social responsibility functions to their numerous publics.


social media, entrepreneurship, corporate social responsibility, stakeholders, media entrepreneurship.

Full Text:



Achtenhagen, L. (2008). Understanding Entrepreneurship in Traditional Media. Journal of Media Business Studies, 5(1), 123–142.

Adelua M., Oyedepo T., Odiboh O. (2021). Twitter usage during global pandemic and corporate reputation in Nigeria. Heliyon 7:e06920. 10.1016/j.heliyon.2021.e06920 [PMC free article] [PubMed] [CrossRef] [Google Scholar]

Ahmad, Salim & Abubakar, Aminu & Tukur, Abdussalam & Kazaure, Ahamed. (2023). Impact of social media in the growth and development of digital entrepreneurship in Nigeria. Dutse Journal of Pure and Applied Sciences. 9. 224-231. 10.4314/dujopas.v9i3b.23.

Amadi, B. O. (2012). Perceptions of capacity building among youths involved in vocational skills development. Journal of Social and Development Sciences, 3(6), 214–225.

Aremu, M. A., & Adeyemi, S. L. (2019). Entrepreneurship Development and Media Influence in Nigeria: An Overview. Journal of Entrepreneurship Education, 22(2), 1–10.

Bidhan L. Parmar, R. Edward Freeman, Jeffrey S. Harrison, Andrew C. Wicks, Simone de Colle, Lauren Purnell. (2010). Stakeholder theory: the state of the Art. The Academy of Management Annals. doi:10.1080/19416520.2010.495581

Boyd, D., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230.

Boyd, D. (2014). It's complicated: The social lives of networked teens. Yale University Press.

Diandra, K., & Azmy, S. (2020). Entrepreneurship and Social Responsibility: The Nigerian Experience. International Journal of Managerial Studies and Research (IJMSR), 3(10), 54–63.

Dominick, J. R. (2012). The Dynamics of Mass Communication: Media in the Digital Age (11th ed.). McGraw-Hill.

Egunsola, E. A., Dazala, I. U., & Daniel, J. D. (2016). Entrepreneurship Education and Attitude of Undergraduate Students to Self-Employment in Mubi, Adamawa State, Nigeria. Journal of Education and Practice, 8, 95–99.

Geipel, J. (2016). Aligning CSR and Its Reporting with the Sustainable Development Goals. Retrieved from

Hajli, M. N. (2014). A study of the impact of social media on consumers. International Journal of Market Research, 56(3), 387–404.

Hang, M., & Weezel, A. (2007). Media and Entrepreneurship: A Survey of the Literature Relating Both Concepts. Retrieved from

Hargittai, E. (2017). Whose space? Differences among users and non-users of social network sites. Journal of Computer-Mediated Communication, 13(1), 276–297.

Ibrahim, A. G., & Abubakar, A. (2020). The Role of Media in Promoting Corporate Social Responsibility in Nigeria. African Journal of Hospitality, Tourism and Leisure, 9(1), 1–14.

Ireland, R. D., & Webb, J. W. (2015). Strategic Entrepreneurship – Creating Value for Individuals, Organizations, and Society in 2015.

Jenkins, H. (2006). Convergence culture: Where old and new media collide. NYU Press.

Kaplan, A. M., & Haenlein, M. (2015). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.

Küng, L. (2007). Does Media Management Matter? Establishing the Scope, Rationale, and Future Research Agenda for the Discipline. Journal of Media Business Studies, 4(1), 21–39. DOI: 10.1080/16522354.211073444

Lee, M. D. P. (2015). A review of the theories of corporate social responsibility: Its evolutionary path and the road ahead. International Journal of Management Reviews, 10(1), 53–73.

McQuail, D. (2010). Mass Communication Theory (6th ed.). SAGE Publications.

Morsing, M., & Schultz, M. (2018). Corporate social responsibility communication: Stakeholder information, response and involvement strategies. Business Ethics: A European Review, 15(4), 323–338.

Nigerian Universities Commission (2013). Entrepreneurship Studies for Distance Learners in the Nigerian University System. Accessed 15 March 2024

Obaro, F. E., & Ajogbeje, O. J. (2018). Media and Corporate Social Responsibility: A Study of Chosen Nigerian Newspapers. Journal of Media Critiques, 4(15), 124–138.

Ogbechie, C., & Oriarewo, G. (2020). The Impact of Media on Entrepreneurship and Corporate Social Responsibility in Nigeria. Nigerian Journal of Economic Studies, 10(2), 78–95.

Olufemi, O. A. (2021). Social Media and Entrepreneurship Development in Nigeria: The Role of Influencers. International Journal of Innovation, Creativity and Change, 15(3), 267–281.

Okechukwu, C., & Okoli, C. (2019). The Role of Media in Promoting Entrepreneurship in Nigeria: A Case Study of the Big Brother Naija Reality TV Show. Journal of Media and Communication Studies, 11(2), 45–57.

Oyewumi, O.R.; Ogunmeru, O.A.; Oboh, C.S. Investment in corporate social responsibility, disclosure practices, and financial performance of banks in Nigeria. Future Bus. J. 2018, 4, 195–205. [Google Scholar]

Pariser, E. (2011). The filter bubble: How the new personalized Web is changing what we read and how we think. Penguin

Shane, S., & Venkataraman, S. (2018). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217–226.

Smith, A., & Johnson, B. (2021). The Impact of Media on Entrepreneurship and Corporate Social Responsibility. Journal of Business Ethics, 25(3), 123–145.

Tanev, S. (2019). Entrepreneurship in the age of digital transformation. Journal of Innovation and Entrepreneurship, 7(1), 1–10.

Webb, J. W. (2015). Strategic entrepreneurship Creating value for individuals, organizations, and society in 2015.

Salim Ahmad, Aminu Muhammad Abubakar, Abdussalam Abba Tukur and Ahamed Sani Kazaure

Salim Ahmad, Aminu Muhammad Abubakar, Abdussalam Abba Tukur and Ahamed Sani Kazaure


  • There are currently no refbacks.

Copyright (c) 2024 Bernice O. Sanuai, Morenikeji Chukwufumnaya Okoji, Ademola Adesoji, Enoch Aduragbemi Odesola

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.










 ISSN (Print):   2695-2319

ISSN (Online): 2695-2327





Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.