CHURCH AND REBRANDING PROJECT IN THE CONTEMPORARY NIGERIAN SOCIETY

Joy Onyinyechukwu Ezugwu (PhD), Ambrose Obodoeze Ogueche (PhD), Rev. Fr. Dr. Williams Peter Awoshiri, Bibinu Joseph Umar, Rev. Fr. Vontih James Dona

Abstract


This paper discussed the role of the church in rebranding project in the contemporary Nigerian society. In the recent times, Nworah (2006) observed that governments and countries are increasingly beginning to employ branding or rebranding as their marketing techniques to sell their national image or countries to the rest of the world in order to increase their international profile, attract foreign and direct investments and making her place an ideal destination for tourism and trade. The researcher made use of primary and secondary sources of data collection as their methodologies. The work discovered among other things that the solution to the Nigeria problem needs not to be left in the hands of the government alone. The church and the civil society organizations should all put their hands on deck to see that our nation is resuscitated and truly rebranded. That there must be an intrinsic attitudinal change in the way we see and do things in our country. The work recommended among other things that the church as an ethical instrument must not compromise its stands in knowing the truth, speaking and teaching the truth in all situations.


Keywords


Role, Church, Rebranding Project, Nigeria, Contemporary Society.

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