MARSHALL MCLUHAN ON MEDIA CONCEPTS: AN INSIGHT INTO HIS PHILOSOPHICAL COMMUNICATION THOUGHTS

C. Ugwuoke Joel (PhD)

Abstract


The brazen impact of technology on human sphere-individual, group, private and public has placed Marshall McLuhan on an unequal pedestrian among his contemporaries and beyond. While some theorists of his time quickly dismissed his media coinages, the practitioners tended to admire his uncommon thoughts. This paper is an attempt to critique some of his philosophical thoughts in the field of communication. Using analytical methodology, the paper showcased the relevance or otherwise, of some of McLuhan’s evergreen media phraseologies such as, “the medium is the message”, “global village”, “cold and hot medium”. The conclusion of this paper was that McLuhan does not see the new technology as enslaving man, rather, man enslaving himself by refusing to recognize and move with the continuous evolving of media technology.

Keywords


Media Concepts, Communication, Philosophical Thoughts, Insights, Marshall McLuhan

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References


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 ISSN (Print):   2695-2319

ISSN (Online): 2695-2327

 

 

   

 

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