CORPORATE SOCIAL RESPONSIBILITY AS A COMMUNICATION DEVELOPMENT TOOL BETWEEN REDEEMER’S UNIVERSITY AND THE HOST COMMUNITY IN OSUN STATE, NIGERIA
Abstract
Organizational, Corporate Social Responsibility CSR, or community service, is one of the university system's pillars, along with institutional training and courses, and it serves as a mechanism for improving communication between the institution and the host community. This has been shown to be crucial for development and to help the community's ties with essential stakeholders. The study examines the impact of Redeemer's University of Nigeria (RUN) intervention programs in Ede, Nigeria, and its role in CSR, focusing on how these programs have positively impacted the host community and the university system's development. The study uses a descriptive survey research design, involving in-depth interviews and field observations, to explore the potential of corporate social responsibility in enhancing communication, community empowerment, and employment. The Redeemer's University of Nigeria, despite its religious affiliation, significantly contributed to development with its CSR program in Ede, demonstrating its importance in fostering peaceful cooperation and trust. CSR attracts support, growth, and development through face-to-face interactions, mobile sensitization, scholarships, and job provision. CSR enhances the university image, encourages community development which must be embraced by government and stakeholders, and addresses corporate social responsibility issues. This study guides communication development and community development.
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Copyright (c) 2023 Maryann Abisola Ariwodola, Oluwalayomi Iyinoluwa Akintola, Bernice Oluwalanu Sanusi (PhD)
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ISSN (Print): 2695-2319
ISSN (Online): 2695-2327
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.