IMPORTANCE OF NON-VERBAL COMMUNICATION IN BUILDING TRUST AND RAPPORT

Abstract

This article examines the Importance of nonverbal communication in building trust and rapport. An individual cannot survive without good communication skills. The basic purpose of communication is to get across the message limpidly and unequivocally. As we all know, communication can be divided into verbal communication and non-verbal communication. Nonverbal communication serves as a powerful means of conveying emotions, attitudes, and intentions. This paper describes the meaning of non-verbal communication and its importance to explore the non-verbal communication in building trust and rapport. This examination is a Descriptive and contextual research method. Findings showed that creating rapport at the beginning of a conversation with somebody will often make the outcome of the conversation more positive. It also showed that individuals seeking to improve their interpersonal relationships, as well as for professionals in various fields, such as sales, counseling, leadership, and customer service, where trust and rapport are paramount to success. It was concluded that nonverbal communication allows individuals create more authentic and meaningful interactions, ultimately strengthening trust and rapport in various personal and professional settings. Finally, in summary, non-verbal communication is a powerful tool that complements and enriches verbal communication, enabling individuals to connect on a deeper level, foster trust, and build strong rapport with others.