ASSESSMENT OF BROADCAST MEDIA CAMPAIGN AGAINST HATE SPEECH DURING 2022 GOVERNORSHIP ELECTIONEERING DRIVE IN OSUN STATE
Abstract
Elections in the world are not taken with levity as it is one of the major determinants of who gets what and what becomes of the citizens and the nation at large in terms of growth and development. The use of hate speech grows even the best political terrain. The essence of the hate speech is to ridicule and denigrate political opponents is becoming a major threat to political stability across the globe. Several studies have established usage of social media to promote hate speeches during political campaign with little attention on conventional broadcast media. This study therefore examines public perception of broadcast media campaign against hate speech during 2022 Governorship Electioneering Drive in Osun State. This paper was anchored on the social responsibility theory of the media. Findings from the study revealed that broadcast media as not fully engaged in the campaign against hate speech during 2022 governorship electioneering drive in Osun State and few interventions of the broadcast media against hate speech was not effective. The study concluded that there was need for the broadcast media to be used to combat hate speech and recommended stringent punitive measures against any broadcast stations that broadcast hate speeches in order to curb future occurences.
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