CBN’S MEDIA CAMPAIGN AGAINST NAIRA ABUSE AND THE PERCEPTION OF SOCIO-CULTURAL GROUPS IN AKURE

Abstract

This study was concerned with “Central Bank of Nigerian’s media campaign on naira abuse”, focusing on the perception of socio-cultural groups in Akure. The study was majorly intended to find out if media campaign against naira abuse has changed the attitude and behavior of Akure people towards handling the Nigerian currency, among other objectives. Anchored on Reasoning Action and Individual differences theories, the study was carried out using survey method. The population of this study was 620, while the sample size was 243. Out of the copies of questionnaire administered, 200 were retrieved and analyzed. The findings of the study are that despite the massive campaign against Naira abuse, the large number of people still take delight in disrespecting the Nigerian currency in different manners, especially spraying at parties. The study recommended that the law against Naira abuse be enforced and the message should be widely publicized; socio-cultural organizations should be used as channels of campaign against the trend; the use of town-crier for the campaign at the traditional market squares should be employed; religious organizations should also be used as vehicles against the uncivilized practice and theatre at public squares should be adopted as another medium of campaign against naira abuse.