STRATEGY EVALUATION ON PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN MAKURDI METROPOLIS, BENUE STATE

Adudu Chiangi Adudu, Lubem Emmanuel Asenge (PhD), Zannu & Sejoro Mauton

Abstract


This study examines the effect of strategy evaluation on performance of small and medium enterprises in Makurdi metropolis, Benue State. The study specifically examines the effect of strategy evaluation consistency, strategy evaluation suitability, strategy evaluation feasibility and strategy evaluation acceptability on the performance of small and medium enterprises in Makurdi metropolis, Benue State. The study adopted a survey research design and primary data that were collected through questionnaire administration. The population of the study was 240 chosen SMEs within Makurdi metropolis, Benue State.. The study adopted a census sampling technique. Data collected from the respondents were analysed using mean, standard deviation and multiple regressions. Formulated hypotheses were tested at 0.05 level of significance with the aid of the Statistical Package for Social Sciences (SPSS 23). Findings of the study indicated that strategy evaluation consistency, strategy evaluation suitability, strategy evaluation feasibility and strategy evaluation acceptability has significant effect on the performance of small and medium enterprises in Makurdi metropolis, Benue State.. The study recommends amongst others that management of SMEs should continuously evaluate their strategies against performance so that adjustments will be made to help achieve set objectives.


Keywords


Strategy Evaluation, Consistency, Suitability, Feasibility, Acceptability, Growth.

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 ISSN (Print):   2695-2319

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