Amarachi Agatha Ezeakolam, Peter Olayinka Awofadeju (PhD)


This study examined audience perception of indecency on television reality show using Big Brother Naija as a study focus. This reality show has raised so much controversial opinions by many people within the normal social circle with the claim that they do not understand the purpose of the show due to the open acts of immoral behaviour amongst the housemates. The objectives of the study are to ascertain the audience perceptions of the level of indecency displayed on the reality show and to understand if exposure to the show has in anyway affected moral standard in the society. The study, anchored on the preposition of cultivation theory and social learning theory, employed quantitative research method using survey to gather data from a sample population of 200 respondents. The instrument that was used for gathering data for the study was the questionnaire. The study used the convenience sampling technique to reach respondents. Data collected from the research were statistically analyzed using simple percentages and frequency distributions presented in tables. Findings revealed that respondents who frequently watch the Big Brother Naija reality programme were mainly young people and their perception of the programme differs as most of them find it entertaining and engaging. Findings also revealed that the respondents find the show indecent to a large extent though it is strictly for adults. The study concluded that Big Brother Naija an unscripted and unedited reality show should be controlled by the broadcast regulatory body over the wide exposure to indecent lifestyle to the pubic


Audience, Perception, indecency, Television, Reality Show.

Full Text:



Akinlolu, A. E. and Ogunnubi, O. (2020). Soft Power or Wasteful Entertainment? Interrogating the Prospects of Big Brother Naija. The Round Table, Doi: https://10108000358533.2020.17.17088.

Allen, M. (2017). Reality Television. Sage Encyclopedia of Communication Research Methods.

Amakiri, C.A., Barigbon, G. N. and Harcourtwyte, D. (2020). Analysis of Rivers State University Students’ Perception of Big Brother Naija Reality Television Programme. Ebonyi State University Journal of Mass Communication. ISSN: 2449-0369 Vol.7 (7), Issue 1, pp.129-136.

Apuke, O. D. and Dogari, K. A. (2017). Influence of Television Programmes on Youth Dressing Pattern in Nigerian Tertiary Institutions. International Journal of International Reletions, Media and Mass Communication Studies, Vol 3, No.2 pp. 32-45,

Arowola, S.O. (2019). Media Audience: The Unending Swing of the Pendulum, School of Communication. Lagos State University.

Awokemi, J. A. (2016). Research Methods: Process Evaluation and Critique. Port Harcourt: Unicampus Tutorial Services.

Baran, J. (2009). Introduction to Mass Communication: Media Literacy and Culture. 5th ed. Newyork: McGraw Hills.

Chari, T, J. (2005). Media Analysis: Merit and Demerits of Media Regulation. Sunday Mirrior, 26.

Devolld, T, (2019). Five Myths About Reality Television. The Washington Post.

Fairbrother, H. (2015). Audiences. Des Media Studies website.

Folayan, B. J., Folayan, T. T., Oyetayo, T. M. (2019). National Interest, Identity and Press Freedom: A Study of the Big Brother Nigeria TV Programme. Paper Delivered at the 6th (2019) annual Conference of Association of Communication Scholars and Professionals of Nigeria, Abeokuta, Ogun State.

Ike, N. (2005). Dictionary of Mass Communication. Owerri: Book- konzult.

International Science Times, (2018). Reality T-V-S Impact Viewers- Shows-real.htm.

Iyorza, S. (2021). Reality Television and Audience Dilemma for Big Brother Naija Survival in Nigeria. Predestinasi Vol. 14, No.1 Jumi 2021, Hal. 72-84 ISSN (print): 1978-9351.

Mathias, M. (2018). Mass Media Audience. Communication Studies and Notes on Mass Communication and Journalism.

Nwafor, K. A. and Onyekachi, E. M. (2015). Viewership of Big Brother Africa Reality TV Show and Its Influence on the Moral Conduct of Undergraduate Students in Ebony State University, Abakiliki Nigeria. Global Journal of Arts Humanities and Social Sciences. Vol. 3, No 5, pp. 1-15.

Nordquist, R. (2020). What does Medium Mean in the Communication Process?

Opree, S. J. and Kuhre, R. (2016). Generation me in the Spotlight: Linking Reality TV to Materialism, Entitlement, and Narcissism. Mass Communication and society, 19:6,,800-819, Doi:1080115205436.2016.1199706.

Reiss, S. and Wiltz, J. (2004) Why People Watch Reality TV. Media Psychology 6(4),363-378.

Rodrigues, L. (2021). Why Is Reality TV So Addictive? The Psychological Reason You Watch. The Latch Journal.

Sussman, S. and Moran, B. (2013). Hidden Addiction: Television. Journal of Behavioural Addictions. Akademial Kiado. Doi:10.1556/JBA.2.2013.008.

Willmarth, A. (2019). Is Television Still King? ABA Banking Journal, Washinton, DC20036


  • There are currently no refbacks.

Copyright (c) 2022 Amarachi Agatha Ezeakolam, Peter Olayinka Awofadeju (PhD)

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.










 ISSN (Print):   2695-2319

ISSN (Online): 2695-2327





Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.