AUDIENCE PERCEPTION OF INDECENCY ON TELEVISION REALITY SHOW (BIG BROTHER NAIJA BBNAIJA)

Amarachi Agatha Ezeakolam, Peter Olayinka Awofadeju (PhD)

Abstract


This study examined audience perception of indecency on television reality show using Big Brother Naija as a study focus. This reality show has raised so much controversial opinions by many people within the normal social circle with the claim that they do not understand the purpose of the show due to the open acts of immoral behaviour amongst the housemates. The objectives of the study are to ascertain the audience perceptions of the level of indecency displayed on the reality show and to understand if exposure to the show has in anyway affected moral standard in the society. The study, anchored on the preposition of cultivation theory and social learning theory, employed quantitative research method using survey to gather data from a sample population of 200 respondents. The instrument that was used for gathering data for the study was the questionnaire. The study used the convenience sampling technique to reach respondents. Data collected from the research were statistically analyzed using simple percentages and frequency distributions presented in tables. Findings revealed that respondents who frequently watch the Big Brother Naija reality programme were mainly young people and their perception of the programme differs as most of them find it entertaining and engaging. Findings also revealed that the respondents find the show indecent to a large extent though it is strictly for adults. The study concluded that Big Brother Naija an unscripted and unedited reality show should be controlled by the broadcast regulatory body over the wide exposure to indecent lifestyle to the pubic


Keywords


Audience, Perception, indecency, Television, Reality Show.

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