PRIVATE PUBLICITY: EXPOSITORY ON THE CONTRIBUTIONS OF ALHAJI IBRAHIM BELLO “DAN BOY” TO PRIVATE PUBLICITY IN ILORIN, KWARA STATE, NIGERIA

Binta A. Sulyman

Abstract


Ilorin as one of the historical cities in Nigeria and the capital city of Kwara State, which is located in the North Central part of Nigeria have various prominent people from different walks of life. These important members of the Ilorin society are doing well and are contributing not only to its history and glory but progress of Nigeria. This paper specifically aims to discuss the works and achievements of a prominent son of Ilorin, Alhaji Ibrahim Bello (Alias DAN BOY of Ilorin), especially his activities and contributions as a publicist. Using the qualitative analytical method to analyse primary data collected through personal interview, the paper explores the efforts of Alhaji Dan Boy as a private advertiser and promoter of events, notably in sports, within and beyond Ilorin Metropolis. By means of the secondary data which include relevant academic and research materials, books, journals, newspapers, archival materials, workshop and seminar papers, as well as sources from the Internet, the paper, from the onset, gives account of the holistic details about Kwara State focusing on its geographical space, ethnic composition and other socio-economic details. The paper conclusively establishes the importance of recognizing the efforts and contributions of private individuals to publicity towards the development of their immediate society.

Keywords


Private Publicity, Dan Boy, Ilorin, Kwara State, Sports.

Full Text:

PDF

References


Abdulwahab, U.B. (2020). AbdulRazaq mourns Kwara’s cultural icon Dan-Boy. Editorial III, Blueprint Newspaper. Retrieved from: https://blueprint.ng/

Abdussalam, A.A. (2012). Muslims of Kwara State: A Survey.NRN BACKGROUND PAPER NO. 3. Nigeria Research Network (NRN), Oxford Department of International Development, Queen Elizabeth House, University of Oxford

Akinbode, J. & Imhonopi, D. (2019). An assessment of micro, small and medium enterprises contribution to employment generation in Kwara State, Nigeria. Retrieved from: https://www.researchgate.net/publication/331566551_an_assessment_of_micro_small_and_medium_enterprises_contribution_to_employment_generation_in_kwara_state_nigeria

Ashaolu, E. (2017). The Historical and Political Development of Kwara State. Retrieved from:https://www.researchgate.net/publication/323696477_The_Historical_and_Political_Development_of_Kwara_State

Ayodeji, A.R. & Balcioglu, H. (2010). Financing Industrial Development in Nigeria: A case study of the small and medium enterprises in Kwara State. Global Journal of Management and Business ResearchVol. 10 Issue 3 (Ver 1.0)

Ihimodu, I.I. (1986). Managing public commercial enterprises in Nigeria: The case of Kwara State commercial parastatals. Retrieved from: https://onlinelibrary. wiley.com/doi/pdf/ 10.1002/pad. 4230060303

NgEX(2019). Investment and Companies in Kwara State. Retrieved from: http://www.ngex.com/bd/c/Banks%20&%20Financial%20Services/Investment%20Companies/Nigeria/Kwara/ILORIN/

Olanrewaju R.M. (2009). The Climate Effect of Urbanization in A City of Developing Country: The case study of Ilorin, Kwara State, Nigeria. Ethiopian Journal of Environmental Studies and Management Vol.2 No.2.

Olawepo, R.A. and Fadayiro, M.O. (2010). The trend of demised industries in a Nigerian environment: implications for sustainable development. Journal of Sustainable Development in Africa, Volume 12, No.2, 2010.

Oyebanji, J.O. (1982).Quality of life in Kwara State, Nigeria: An exploratory geographical study. Social Indicators Research 11, 301–317. https://doi.org/10.1007/BF00351839

smergers. Com (2021). Investors in Kwara. Retrieved from https://www.smergers.com/investors-in-kwara/c10800i/#

Interviews

Alhaji (Chief) Ibrahim Bello “Dan Boy”, Male, Private Publicist, Ilorin West LGA, Kwara State of Nigeria. Conducted on Tuesday, 8thMay, 2018 and Friday, 27th January, 2019.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Binta A. Sulyman

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

 

 

 

 

 

 

 

 

 

 ISSN (Print):   2695-2319

ISSN (Online): 2695-2327

 

 

   

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.